The art of arranging type, imagery, color, and space to communicate a clear message, and shape perception. Brand guides, publications and advertisement, interior and exterior facing composition, it clarifies intent, guides behavior, and elevates how brands and ideas are experienced.
HRL Laboratories 2025 Rebrand
Lead Designer
Defining verbal and visual identity for the HRL brand through rules and tools for consistency, cohesiveness, and distinct storytelling of a strong, unified brand. A massive yearlong project produced by a small, dedicated, and effective team of designers and marketing.
